Описание компании Мы в поиске Marketing Copywriter для IT-компании специализирующейся на разработке мобильных приложений и экосистемных кроссплатформенных решений для пользователей. Сейчас мы активно набираем команду для нового международного проекта в сфере улучшения качества жизни на основе технологии, призванной изменить принципы медицины с помощью интерактивного прогнозирования показателей здоровья и состояния организма, основанной строго на научных и подтвержденных исследованиями решениях. Key responsibilities: - Create compelling copy for websites, landing pages, ads, emails, social media, and mobile apps; - UX/UI Writing: Develop clear, concise, and user-friendly interface texts for web and mobile applications; - Short-form creative content: Write punchy, engaging copy for social media, including Threads, Instagram captions, and ad creative; - Content for articles: Develop blog posts, long-reads, interviews, case studies, and opinion pieces; - SEO optimization: Work with keywords and collaborate with an SEO specialist to maximize content reach; - Editing & polishing: Ensure all texts align with the company’s Tone of Voice, brand personality, and quality standards; - Creative thinking: Participate in brainstorming sessions with the marketing team and contribute fresh ideas for campaigns; - Performance tracking: Analyze content effectiveness, test hypotheses, and refine messaging for better engagement. Requirements: - 3+ years of experience as a copywriter or UX/UI writer. - Ability to write for various formats: websites, social media, ads, newsletters, blogs, and UX copy. - Creative mindset and the ability to craft engaging, scroll-stopping content. - Strong understanding of SEO principles and content analytics. - Flawless English (C1+ / native level). - High attention to detail and the ability to turn complex ideas into simple, compelling messages. - Experience in medical, tech, or digital products is a plus. - Nice-to-have’s: • Ability to quickly adapt to changing conditions and independently search for solutions. • Ability to make independent decisions and not be afraid to ask questions. • Ability to make decisions based on analysis of past situations and experience. • Ability to think from the task, not from the possibilities, willingness to improvise for the sake of the result. • Experience working with medical data or in healthcare industry • Knowledge of Big Data principles of work • Desire to work in a scientifically oriented team and understanding of the project mission: a technology designed to change the principles of medicine through interactive forecasting of health indicators and the state of the body. | 